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The First Purge opens with $2.5 million

the first purge, universal pictures, blumhouse, purge 2018, first purge 2018

The First Purge (2018) opened with $2.5 million on Tuesday night

It opened at 2,350 locations on the preview night, and expanded to 3,031 theaters on its official opening on July 4th. Interestingly, this was the only major release for the holiday. Projections set The First Purge (2018)  to break $25 million in its first five days. The budget was a cool $13 million, so I’m sure doubling in the first week will be a welcome return for Blumhouse.

It did, however, snatch the lowest gross preview for any film in the Purge franchise, but this could be expected as the previous slashers were weekend openers. I still think July 4th was a good choice for Blumhouse, due to the plot of the film.

How it stacks up against its forefathers

The première film in the series, The Purge (2013), earned $3.1 million opening night on a Thursday, and went on to break records on its Friday launch and opening weekend totals; $16.75 million and $34 million respectively. It later went on to earn $89 million world-wide , which is certainly impressive on a $3 million production budget.

A year later, The Purge: Anarchy (2014) also surprised the industry by grossing more overall after a weaker opening. It still earned more than The First Purge (2018), snatching $2.6 million on its Thursday preview. Then it bagged $13 million on launch Friday, and almost $30 million over its début weekend. With just a $9 million production budget, it grossed a worldwide total of $111 million.

The Purge: Election Year (2016) took the cake, however, with a massive $118 million worldwide gross after a $3.64 million Thursday, $14.5 million Friday and $36 million dollar opening weekend. It was made on a $10 million budget, so with over $108 million profit, I imagine Blumhouse was sitting pretty looking into this new prequel.

But what’s it about?

The First Purge (2018) stars Y’lan NoelLex Scott DavisJoivan WadeLuna Lauren Velez, and Marisa Tomei. Set before the previous three films, it tells the much-anticipated origin story of the “purge” laws: the New Founding Fathers of America decided to make all crime legal for just 12 hours a year. The idea, I think, is to let the population get all their criminal urges out of their system, so to speak. As we saw in inaugural film, it saw the rise of security firms making bank on the higher classes of society.

It is certainly an interesting premise, although I’ll admit I did not enjoy the first movie as a stand-alone slasher. It left a lot of questions, which will surely be answered by The First Purge (2018). I could enjoy the overall story a bit more (is there a story?) if I bothered to watch the subsequent films in the series, but let’s be honest:

Life’s too short to watch bad films

So, what’d you think of the Purge franchise? Are you a die-hard fan, or do you not care for them? Could it work in real-world? Let me know in the comments.

 

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